What is PLR and Why Should You Care?

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What is PLR?

PLR stands for Private Label Rights. This is an industry that creates and sells original content with the intention of granting consent for other people to use it. The content creator sells the rights to use the intellectual material as laid out in their purchase agreement. PLR allows businesses to offer high quality content to their clients with very little effort.

Woman typing at a laptop with text overlay reading "PLR is an acronym for Private Label Rights".

PLR is available in many different formats:

  • Blog posts
  • Articles
  • Reports
  • Emails
  • eBooks
  • Courses
  • And so much more

Each piece of content is written in a general way, sticking to a theme or niche which can be used to target and attract clients and customers or to provide continuous information to engage your audience and keep their interest – something very important for keeping businesses top of mind.

Why should you use PLR?

Websites can do more than sell products. They are also used to build trust and establish credibility with consumers. PLR content can provide additional value that keeps your audience coming back, which is the whole point of building a website in the first place. It’s not just about the sale, but rather providing ongoing information and solving problems. This will raise your value as a brand and increase your value to the customer, which makes them want to come back for more.

PLR is done-for-you content that you can purchase to use for your business as your own. It can be edited to meet your business needs by adding your branding and editing to suit your unique requirements. With PLR, you’re providing customers with high-quality content without worrying about the time or effort that goes into it.

Your goal may be to sell things or work with people one-on-one and your time is best spent doing activities that make the sale or get the consultation. You likely don’t have time to spend creating blog posts, writing emails and newsletters, and coming up with new content for the never-ending curiosity of people surfing the net.

That’s where PLR comes in.

PLR content is just what you need to offer more to your customers that target their needs and shares your message. This ongoing supply of content helps keep you and your goods and services top of mind when people need what you have to offer.

Your goal may be to sell things or work with people one-on-one and your time is best spent doing activities that make the sale or get the consultation. You likely don’t have time to spend creating regular blog posts, writing emails and newsletters, and coming up with new content for the never-ending curiosity of people surfing the net.

To show you the amazing potential of PLR, I have a free Digital Activity Book for you to use however you wish.

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What is PLR and Why Should You Care?

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